When you visit Chico, it’s easy to see there’s something special about it, and if you ask residents what gives the city its unique flavor, each will likely give you a completely different answer. There’s a lot to love here, which is why it’s a favorite place to so many people.
And maybe that’s the secret: it’s a city so bountiful, it finds a way to speak to everyone. From a vibrant array of restaurants and handcrafted treats to shopping, art, music, and some of Northern California’s best hiking, Chico has enough to find its way into the heart of every visitor.
We invite you to discover your Chico favorite.